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The Automotive Sales Process: Sell More Cars/Make More Money

If you don't understand what the sales process is and why it is set up this way, you are leaving sales and gross on the table.

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The Automotive Sales Process is the absolute key to successful automotive sales, yet it is rarely understood well. Too often new people are told what to do, but not why they should do it. This course explains the Automotive Sales Process, step by step, with an emphasis on why each step is necessary and how it leads you to a sale.

In this course, you'll first see why the process is crucial to success. Then, each step of the process is explored with a focus of why the step exists and how it fits into the process as a whole.

Next, you'll learn what else you need--apart from the process itself--to make everything work. Finally, we look at some challenging situations where the Sales Process may seem like it won't work, but in fact comes to the rescue!

We take a non-adversarial, client-centered approach to sales. Our courses are aimed at the true Automotive Sales Professional who is striving for a career in automotive sales. We're here to help you build that career. If you are someone who approaches the job as a money maker "until something better comes along" or if you're looking for "tricks" to make huge profits at the client's expense, please look elsewhere. This isn't that kind of course.


Your Instructor


Terry Coates
Terry Coates

Terry is a well-known Automotive Trainer who has worked with many brands over a 30+ year career. Because of his racing background, early work focused on product and technical training, but since 2002 Terry's focus has been on sales training and in-dealership consulting.

In that time he has conducted well over 1,000 training sessions divided between hotels and over 350 dealerships. Terry trains managers and sales people alike on topics covering every part of the Sales Process, Improving Customer Retention, CSI, Internet Sales and Leasing.

Terry is, at the core, a "car guy" who believes that buying a car should be a great experience. He is dedicated to helping Automotive Sales Professionals create that great experience while making their job more enjoyable and more profitable.


Class Curriculum


  Understanding the Automotive Sales Process
Available in days
days after you enroll
  Go Forth and Sell More Cars!
Available in days
days after you enroll

Frequently Asked Questions


When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.

Get started now!